Avoiding Extremes

Avoiding ExtremesAvoiding ExtremesMarketers sell flagship cameras because that’s the only way to excite us. But do we need it when less expensive models will suit most needs?
You’ve heard me talk about gear before and how we’re so often lured into buying more gear or more expensive gear than we absolutely need in this sort of “keep up with the Joneses” race to the best camera. And here’s another thought related to extreme gear—the cameras with crazy high megapixels, the ones that can shoot at extraordinarily high ISOs without much noise, and so on. I think that there’s a good reason why marketers market these extreme cameras so hard. And it’s not because they’re trying to take us for everything they can...

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